The Prince Edward Island Counselling Association's (PEICA) mission is to promote counselling services on Prince Edward Island by providing support to the membership.

Objectives of the PEICA:

- To unite in one local organization all those persons who are engaged or interested in Counselling in the Province of Prince Edward Island.

- To promote contacts amongst diverse persons, agencies, organizations, professional associations, business and institutions participating directly and actively in the work of educational, vocational, and personal counselling for youth and adults.

- To provide facilities for an exchange of information relating to counselling services.

- To work toward the development and co-ordination of existing counselling services.

- To work through community and private agencies and governmental and educational authorities, and to collaborate with other professional associations towards improved conditions, resources, research and facilities. Such efforts shall be consistent with the Guidelines for Ethical Behaviour as stated by the Canadian Counselling and Psychotherpay Association.